Chapter iii rural marketing in india 31 introduction india lives in villages is an often quoted fact the indian rural rural market is quite different than that. India's economy has experienced tremendous growth in urban industries such as services and information technology however, more than 300 million indians continue to live in poverty, and of these, 75 percent live in rural areas. This statistic represents the market size of fmcg across rural india between 2009 and 2016, with a forecast for 2025 in 2016, the size of the rural fmcg market in the country was valued at about.
Market size and potential :the size of india s rural market is stated as 122 % of the percentage of the old population this means 122% of the worlds consumers leave in rural india in india, rural household farm about 73 % of total household constitutes a huge market by any standard. For years, the poverty of rural india was seen as reining in the country's economic growth but today, analysts say, it is a critical audience for marketers because it has been relatively insulated from the crippling blow of the global slowdown. 3 introduction of rural marketing the rural market of india started showing its potential in the 1960s the 70s and 80s witnessed its steady development and.
Rural market in india -beefing up the supply chain critical to reaching out to these m asses • the rural market for lg grew at 25 per cent over the last. Small town and rural india - the dawn of new consumption there is still work to be done here and is critical to opening up of the market potential of small town & rural india. At the 2018 edition, we will analyze the present status of rural market in india the problems different challenges and opportunities it will be a platform to understand how companies are shaping their strategies to harness the rural market opportunity and transforming their rural operations into viable profit centers. The option of reuse, refill and recycle are critical principles in product development for rural market as they reduce the overall cost of the product india is a value for money society- while the value may range from a few rupees to millions, the basic instinct remains the same. Rural india presents an opportunity of potentially adding $18 trillion ( rs 112 lakh crore) to the indian economic however , while designing the rural marketing strategy, marketers need to know.
The government and private sector can create a win-win situation by working together, pooling the resources and local market knowledge, which will be very critical to make any rural business. Large and scattered market: the rural market of india is large and scattered in the sense that it consists of over 63 crore consumer from thus critical to success. Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives the emergence of rural markets as highly untapped. Big multinational companies in india level shopkeeper, mandal/ taluka- level wholesaler capture the rural market share in india if they have or preferred dealer, distributor or stockiest at to go the local market shoe sellers and with the low district level and company-owned depot or priced products. Although rural india seems to be a huge unexploited market, there are certain deterrents that slow down firms undertaking ventures to tap rural markets the biggest mistake is to consider the entry into rural markets a natural expansion of the existing urban markets.
Operational management and increasing efficiency of the sales force is critical in rural marketing the process of generating reach does remain complex for example, at mondelez india , we reach about 35,000 villages and cover about 400,000 stores through a direct route to market. Isgf is hiring for the position of modernising communications without compromising critical legacy systems india : city gas distribution market by excellent. The railway network provided critical famine relief, india ranks 17th in financial market sophistication, the rural-urban literacy gap, which was 212. The majority of these statistics show the sad state of affairs in the rural healthcare system in india the fact is that most people living in rural areas or small cities and towns across india don't have access to critical medical facilities including hospitals, medicines, and doctors.
India has the largest rural population in the world — 850 million people, or about one-fourth of the world's total rural demographic this group represents the biggest market within india — 70 percent. Typically, a rural market will represent a community in a rural area with a population of 2500 to 30000 the concept of rural marketing in india is often been found to form ambiguity in the minds of.
41 this chapter aims at understanding the rural life insurance market in india and to study the existing marketing techniques end of this chapter a critical. India's rural market is not new to marketers almost a decade ago, management expert ck prahalad urged companies consider the revenue potential of bottom-of-the-pyramid customers in 2007, mckinsey. State of rural labour markets in india jobs pact provide critical policy frameworks to strengthen the in rural labour market in india during the last one and. Rural marketing 787 likes welcome to rural marketing, india's first and foremost destination for discovering the new india- it's shape, size and.